Why participate as an exhibitor at TOUREST?

TOUREST 2020 February 7-9 in Tallinn, ESTONIA

Registration to Tourest2020 is closed. 

TOUREST is the longest-running and most prominent international travel trade fair in the Baltic States. The Estonian Travel & Tourism Association (ETFL) has been organising the fair since 1991. Tourest 2020 will bring together more than 500 exhibitors from 32 different countries and welcome around 30,000 visitors.

For travel trade professionals there is going to be a specialised programme called TourestPRO. On Friday, February 7, there will be a concise B2B workshop. Tourest also has a Hosted Buyer Programme, bringing here about 50 carefully selected tour operators from abroad to see what the Estonian exhibitors/service providers have got to offer and to establish business relationships.

TOUREST 2020 boasts nearly 8,000 m2 of exhibition area full of interesting and exciting things and events.

The MAIN HALL accommodates tour operators, travel agencies, transportation companies and tourism support services, providers. There is a special Global Village area set up for different international destinations.

The Travellers' Club area is for those interested in travel stories, tips and hints from different parts of the world. The area is supported by Tallinn Airport and there is going to start a new and exciting journey on every hour, led by pathological globe-trotters.

The Travel ABC area is a place for discussing wider important issues regarding tourism and travelling.

The VISIT ESTONIA hall, set up in cooperation with Enterprise Estonia's Visit Estonia team, lines up the colourful tourism attractions of all the Estonian counties.

The TASTE ESTONIA! hall is the place to put your feet up and treat yourself to authentic Estonian cuisine. The Estonian Culinary Route gives you a tour of various Estonian culinary regions. Among others, we are proud to present the best culinary region of 2019–2020, the Vana-Võromaa Uma Mekk (umamekk.ee). The cosy atmosphere is further enhanced with the help of the Estonian Open Air Museum's Kolu Inn. Kids and their parents are entertained by mascots from various exhibitors. The same hall also hosts a fair stage with a motley programme and fun games.

We will also pick our visitors' favourite stands. The favourites of 2019 were Tanzania in the Main Hall, Aqva Spa in the Visit Estonia hall, and the entire Culinary Route in the Taste Estonia! hall.


  • TourestPRO: promote your destination via B2B and B2C presentations
  • Participation in Travellers’ Club programme, present your destination
  • Participation in the Main Stage programme (auctions, games, performances, etc.)
  • Participation in the Great Vacation Lottery, promote your services via gift cards or business gifts
  • Advertisement or article in the TOUREST official fair magazine
  • Logo in exhibitors’ list on the fair website
  • Advertisement on exhibition halls’ display screens
  • Hold a B2B or B2C seminar programme
  • Right to send the clients an unlimited number of free web invitations, which will guarantee for your quests a free entrance to the fair
  • Consult the fair web page for more options                        

Segments and areas

Accommodation – Active Tourism – Bus and Caravan area – Consumer Protection and Insurance – Culinary Travel – Cultural Travel and Events – Destination Estonia – all tourism regions – Family Travel – International destinations – Kids Activity Zone – Medical Tourism – Rural Tourism – Senior Travelling – Sun & Sea – Tourism Organizations – Traffic (air, land, sea) – Travel Agencies and Tour Operators – Travel Bloggers – Travel Media – Travel related products and services – Travellers’ Club – Wellness & Spas


  • The non-refundable participation fee is collateral included in the rent of the exhibition space as a fixed sum (€  216).
  • If a stand is used by several exhibitors, an additional co-exhibitor fee of € 40 (per co-exhibitor) will be charged from the main exhibitor. The company in charge of making the reservation is required to manage all other invoices.
  • The fair organiser has the right to decline the main exhibitors’ co-exhibitors.
  • An extra charge of € 20 is charged if the additional invoice needs to be made when, for example, the space rental is paid by several companies, or the company contact information is being changed.
  • VAT of 20% will be added to all prices. Please consult the fair website for VAT details concerning international exhibitors.

NEW! On Friday, February 7, from 10:00–13:00, simultaneously with the TourestPRO programme, there will be a VIP Morning. This is the time for the fair exhibitors to welcome their major and regular customers with VIP invitations. The fair opens for everybody at 13:00.

The official opening of Tourest 2020 will take place on February 7 at 13:00 in the Taste Estonia! hall. The Estonian Travel and Tourism Association will also present two travel trade awards at the ceremony: The Best Tourism Establishment 2019 and The Best Tourism Promoter 2019.

Welcome to the international travel trade fair TOUREST 2020 on February 7-9!

The holiday starts here! ​